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Price: $635
 
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Richard Serra Steel Sculpture

Limited Edition: 11 Banners
Price: $635

Museum: The Museum of Modern Art
Exhibition: Richard Serra Sculpture: Forty Years
Material: Printed vinyl
Dimensions: L: 96 " (244 cm) : W:35 " (89 cm)

Description: In 1981, Richard Serra said this of his Tilted Arc, a controversial piece installed in New York's Federal Plaza as part of the city's Arts-in-Architecture program:
"The viewer becomes aware of himself and of his movement through the plaza. As he moves, the sculpture changes. Contraction and expansion of the sculpture result from the viewer's movement. Step by step the perception not only of the sculpture but of the entire environment changes."
Despite Serra's explanation of the work, public uproar was rampant and a public hearing was held to determine if the piece should be dismantled and moved to another location. Serra argued that the piece was site-specific and that he would remove his name from it should it be relocated and erected in another location. The piece was dismantled and removed from the Plaza in 1989 - it was sent to a scrap-metal yard.

Fast-forward some 20 years and Serra's large-scale, well-patinaed, weathered-steel sculptures were the toast of New York with a retrospective at The Museum of Modern Art that covered his four-decade career. Banners from the exhibition are dramatic with a black and white image that shows the texture, surface, and energy of his work. The leaning arcs and undulating forms create a sense of movement that seems in opposition to the massive, weighty steel. Serra's sculptures are meant to be entered, explored, and experienced, and on this banner the sculpture is visually entered by the viewer from above.

The black and white image includes white text that reads "Richard Serra Sculpture: Forty Years/June 3 - September 10/MoMA/The Museum of Modern Art". At the bottom of the banner is the name and logo of the exhibition sponsor, "LVMH/Moet Hennessy Louis Vuitton" Both sides of this banner are identical.
Provenance: These banners were displayed around New York City from June 3 through September 10, 2007 to promote the exhibition, Richard Serra Sculpture: Forty Years.
About the Artist: American sculptor and video artist Richard Serra (b. 1939) began his career in the 1960s by splashing molten lead on gallery walls and creating works of rubber, lead, fiberglass, and neon. In the 1970s he experimented with video art. But he is best known for his later "minimalist" work, large-scale sculptures of Cor-Ten steel often designed for specific sites where the works engage with a particular physical setting. Art critic Robert Hughes has this to say about Serra: "Let's come right out with it...we can call Richard Serra not only the best sculptor alive, but the only great one at work anywhere in the early 21st century."

Color Scheme: Black & White -
Style: Sculpture - Contemporary -
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